1. MARCA Bologna 2026: a laboratory of innovation for modern distribution
MARCA by BolognaFiere, organized in collaboration with ADM – Associazione Distribuzione Moderna, is today the leading European event dedicated to the world of modern branded distribution.
The event, scheduled for January 14 and 15, 2026, is a strategic meeting point between industry, distribution and retail service providers. Each year, thousands of buyers and retail professionals visit Halls 25 and 26 at BolognaFiere to discover new products, materials, technologies and communication solutions for the retailer’s brand.
2. Visual Technology, the right technology partner for MARCA 2026
For the 2026 edition of MARCA by BolognaFiere, Visual Technology confirms its direct presence in Bologna as a technical supplier specializing in the rental of professional Ledwalls and monitors for trade fairs.
Operational proximity to the fairgrounds is a competitive advantage for exhibitors in the private label and large-scale retail sector: fast intervention times, optimized costs and guaranteed technical assistance at the fair during all phases of the event.
With warehousing strategically located to BolognaFiere, Visual Technology offers custom Ledwall screen installation, including in curved or 3D edge configurations; immediate availability of spare LED panels and electronic spare parts; and on-site technical interventions for adjustments, calibrations or module replacements during the event.
Ledwall in the Pavilions of BolognaFiere
3. The role of visual technologies in retail booths
In an industry where visual brand identity is an integral part of perceived value, professional ledwalls and monitors are now structural components of trade show displays.
From high-resolution video walls that project institutional campaigns, to interactive UHD monitors used for the presentation of product ranges, audiovisual technology helps build narrative experiences consistent with the language of modern retail.
The use of professional displays at trade shows not only meets aesthetic criteria, but also technical requirements for continuity and reliability. Displays must ensure constant brightness, faithful color rendering and stable operation even during prolonged exhibition and demonstration sessions.
For this reason, trade show technology providers must offer tested, easily maintained and scalable systems that can be integrated with booth design layouts.
Ledwall for corporate and retail areas
4. Technical planning and coordination between outfitters and suppliers
The success of a booth depends on careful planning between designers, outfitters and technology providers.
In the pre-show stages, coordination among technical teams is essential to avoid delays and ensure proper integration of all audiovisual systems.
- Exhibition fitters, in particular, face a number of operational challenges:
- Compatibility of structures with Ledwall and monitor mounting systems;
- Electrical load management and power distribution (16A and 32A lines, mono and penta);
- Compliance with the loading/unloading time windows defined by BolognaFiere;
- Synchronization with audio, lighting and data network providers.
Reliability of technology partners in this context is critical: a delay in delivery or an unmanaged failure can compromise the overall functionality of the booth.
For this reason, many outfitters choose to work with local vendors who guarantee fair attendance, timely intervention and firsthand knowledge of district procedures.
Ledwall for booths. Set up in the halls of Bologna Fiere.
5. Visual Technology as an example of an operational local supplier in Bologna
In the context of MARCA 2026, Visual Technology represents an example of a technical supplier rooted in the territory and specializing in the rental and management of professional Ledwall systems and monitors.
The operational headquarters just a few kilometers from BolognaFiere allows the company to offer rapid logistical support, immediate availability of materials and continuous technical assistance during all set-up and opening days.
- Experience gained at events such as CERSAIE, Cosmoprof, EIMA and MARCA has enabled the development of proven installation procedures with:
- 2.3-2.9 mm LED modular configurations for large-format surfaces;
- UHD monitors from 55″ to 86″ for meeting areas and information desks;
- BrightSign and Colorlight control systems for synchronized content management.
In this way, exhibitors can focus on the presentation of their products by outsourcing the technical management to a partner already operating at the fairgrounds.
Monitor and in exhibition set-up Bologna and Rimini trade fairs
6. Useful logistical information for exhibitors
BolognaFiere – Viale della Fiera 20, 40128 Bologna (BO)
Modern exhibition center with 20 connected pavilions, multiple entrances and reserved parking for technical operators.
Updated map and regulations available at the official link:
https://www.bolognafiere.it
Technical access and material logistics:
Compulsory reservation through the BolognaFiere Outfitters Portal;
Access to Halls 25-26 from Via Michelino;
Contingent and controlled loading/unloading times;
Need for accredited suppliers in compliance with safety regulations.
Useful contacts for exhibitors and outfitters at MARCA 2026
vendite@bolognafiere.it
info@bolognafiere.it
+39 051 282816-818 or +39 051 282111
7. MARCA as an ecosystem for the retail of the future
The 2026 edition confirms MARCA as a privileged observatory on modern retail trends.
In addition to the exhibition area, the event features conferences and workshops dedicated to product innovation, sustainability, packaging and digital retail, with the participation of leading Italian and European operators.
In this context, the presence of next-generation visual technologies takes on a strategic role. High-brightness Ledwalls, transparent displays and digital signage systems are no longer mere decorative elements, but integrated communication tools capable of increasing the effectiveness of the message and improving the usability of the exhibition space.
8. Conclusions: efficiency and reliability in exhibition projects
Setting up a booth at MARCA requires rigorous technical planning, where every element–structure, cabling, graphics, digital content–must be precisely coordinated.
Collaboration with reliable technology suppliers with a presence at the trade show is essential to ensure that Ledwall and monitor systems operate stably and safely, meeting opening times and end-customer requirements.
In this scenario, the technical expertise and operational proximity of local suppliers become key to ensuring not only visual quality, but operational continuity of the entire exhibition project.